Archive for December 2010

Strategic Planning Includes Succession Planning   Leave a comment

Top 10 rules for strategic planning:
1. Clearly and simply articulate your shareholders’ long term goals.
2. Identify short and medium terms objectives to get there.
3. Communicate these goals and objectives to the organization so that all activity is aligned with the objectives and the organization is engaged.
4. Identify the milestones that show the organization that these objectives are being met.
5. Identify the key risks and threats that can get in the way of meeting these objectives and how to mitigate these risks and threats.
6. Identify the resources and core competencies needed to achieve these objectives.
7. Ensure that these resources and competencies are present.
8. Ensure that there is appropriate back up for these resources and competencies. Plan for succession and knowledge retention.
9. Lead from the top and let mistakes happen.
10. Unleash your organization’s potential.

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Great panel discussion on promoting a new web business   Leave a comment

Panel discussion at MaRS Fall 2010. 1 hour+ but good content!

Enjoy!
Check out all the MaRS material at Vimeo.com

Posted December 9, 2010 by Robert Coatsworth in Business Strategy

Getting started!   Leave a comment

Just getting started here.  Lots going on with some fascinating and diverse projects underway.  My role is helping to get top level strategies worked out and implemented. Yes, I am very hands on to get things done.

Most important always is getting the story right and expressed in simple terms. This makes it easy for all stakeholders to understand the business and it means that it can be communicated clearly in 10-15 seconds.  

I once coached the CEO of an early stage tech company on a VC presentation. His power point was so technical that I could not understand the underlying business proposition. We worked on that and turned it around to present the market problem and his solution. The tech stuff was only facilitating the solution – once he understood this he could easily explain his business model.  He was awarded Best Presentation at the show.

For me, it is all about asking questions and getting my clients to reveal the real value that they bring to their customers. Then we can restate their value proposition with clarity and precision.

Posted December 9, 2010 by Robert Coatsworth in Business Strategy